10 Common Pitfalls of Loyalty Programs for Independent Hotels

Why do some hotel loyalty courses realize success although other individuals fail to hit the mark? When it arrives to developing a software that will raise the variety of faithful repeat attendees, all the even though reducing advertising charges and boosting earnings, independent hoteliers want to know what elements to involve and what pitfalls to avoid.

Smaller and unbiased motels, in individual, ought to acquire take note because their rewards systems rely totally on how well they are executed. Chains, on the other hand, can leverage a number of places to improve the rewards and usefulness of theirs.

Irrespective of whether you’re pondering about setting up a loyalty software for your home or looking to revise the one you currently provide, you’ll want to steer distinct of the next 10 prevalent pitfalls that have been the downfall of otherwise properly-made resort loyalty applications.


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#1. Neglected rooms

If your rooms are outdated, friends won’t very likely return—loyalty plan or not. That’s why it is necessary to meet up with the modern requirements they hope. Having said that, it does not necessarily mean you have to invest a fortune to do so. There are cost-effective approaches to increase the look of your rooms, and those can be as easy as providing walls a fresh new coat of paint or even just rearranging the layout of the area.

Want to enhance the benefit of your rooms even much more? We’ve set collectively some suggestions on how to exceed anticipations on the essentials you offer.

#2. A target only on the economical perks

Of training course tourists like acquiring a great discounted on their stay or reserving an attractive deal. However, they are also hunting for an outstanding visitor encounter. The key below is to provide on the fundamentals, and then take it a action even more to genuinely acquire them over. What’s extra, it does not have to be extravagant. Freshly baked cookies, any individual?

#3. Dependency on term of mouth

To set up a loyalty application is a fantastic very first move. For visitors to enroll and have interaction with it, nevertheless, they have to know about it. Market yours on your internet site, social media channels and, of course, at your residence. Don’t forget about to contain it in your trivago description, way too.

#4. Too numerous tiers

Complex ideas make it tricky for associates to navigate their way from entry-amount to elite status. Assist them embrace your method with a basic one- to a few-tier framework that provides a practical threshold to transfer from just one to yet another.

#5. Various hoops and hurdles

When it’s a obstacle for company to receive and redeem points because of to many situations, the less benefit they’ll see in your plan. Determine the gains evidently and maintain restrictions to a bare minimum, so that you incite engagement alternatively than discourage it.

If company don’t see the added benefits of sticking to a hotel loyalty application, or they really feel they’re investing far more than what they’re obtaining in return, they’ll abandon the plan without having batting an eye. By giving visitors achievable objectives to get the job done towards early on and at each individual tier, you’ll inspire them to continue to be at your hotel every prospect they get.


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#6. A person plan fits all

It is extremely quick to stick to the herd by modeling a loyalty plan that the lodge across the street has for its visitors. Nevertheless, when a program does not go well with the kind of traveler that textbooks your home, you’re basically squandering their time (and yours).

Inquire on your own: What makes my guests tick?

The way to find the respond to is by creating “guest personas.” Feel of these as fictional people that you produce based on the facts you acquire on your visitors (additionally a sprint of your 1st-hand knowledge). Information in your PMS, Google Analytics, and even a perfectly-crafted survey can offer insights into their requires, desires, and how booking your home will gain them.

This facts-driven tactic is critical to acquiring an edge more than the level of competition in a competitive resort sector.

#7. Fixated on the lengthy expression

An tremendous reward this sort of as a no cost keep or an distinctive package, which is nearly unattainable to arrive at apart from for possibly a business enterprise traveler who stays in a hotel just about every other night, will not really encourage most guests to go by the loyalty plan. A mix of the two shorter- and extensive-term advantages, nevertheless, unquestionably will.

#8. No follow-up with associates

People are active and can easily fail to remember about a resort loyalty application they signed up for, no issue how excellent it is. Remind enrolled friends about yours and the benefits that occur with it by sending a observe-up e-mail a thirty day period or two—or even a year—after their past remain. It is not important to bombard their inbox.

#9. Repeat guests are taken for granted

Hoteliers see several faces come by means of their motels, which is wonderful since it is a indication of continual small business. The downside is that it can make it more difficult to remember who your repeat friends are.

As extended-phrase advocates for your property, loyal attendees want to be remembered they want to come to feel specific. The easiest way to give them that is by holding notes on their choices and the aspects of their previous stays in your house management procedure. This very best exercise can even support you know how to get ready their area specifically to their liking prior to they look at in.

And finally…

#10. A immediate booking is regarded like any other scheduling

Guests who reserve directly are more fascinated in executing business enterprise with you than with a reserving internet site or third-occasion agent. So, do not handle them like other travelers.

Reward company for their direct scheduling with extra benefits appropriate from the start out. Tokens of appreciation, these types of as a welcome drink following a prolonged working day of touring or even an improve when probable, can absolutely score points with them.

How can you, as an unbiased hotelier on trivago, boost website traffic to your internet site to improve immediate bookings?

The solution is a simple 1: encourage your web site prices on your profile with trivago’s Rate Connect.

As shortly as prospective visitors click on these charges (the far more irresistible, the superior), trivago will redirect them straight to your booking site. It just cannot get less complicated than that, now can it?


Encourage your internet site premiums to generate extra bookings.

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Featured picture by Bnenin on Adobe Stock

A version of this short article was at first posted in May 2017.

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